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Len Sirowitz, Whose Bold, Offbeat Ads Captured an Era, Dies at 91

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Len Sirowitz, an award-winning advertising art director whose creative work in the 1960s included memorable print ads for the Volkswagen Beetle — like one declaring, “Ugly is only skin-deep” — and a campaign for Mobil in which a car was dropped off a 10-story building to make a point about the perils of speeding, died on March 4 at his home in Manhattan. He was 91.

His daughter, Laura Sirowitz, confirmed the death.

Mr. Sirowitz joined the influential Doyle Dane Bernbach advertising agency, known as DDB, in 1959, at 27, and spent the next 11 years at the firm conceiving the look of ads for numerous accounts with wit and passion.

It was quite early in my career that I began to realize that my message needed to not only be bold and daring, but it must stem from the truth … and touch people’s emotions,” he told Dave Dye, who runs the advertising blog From the Loft, in 2015.

Volkswagen was perhaps Mr. Sirowitz’s most important account, and the homely Beetle, nicknamed the “Bug,” was his and copywriter Robert Levenson’s automotive muse. Their collaborations for the German car maker included the ad “Will We Ever Kill the Bug?” in which they positioned a Beetle turned on its roof, like a dead bug. The answer to the question: “Never.” (Though, after a few shots of the car, its roof collapsed.)

The pair also devised an ad that showed a motley Beetle constructed of green and beige fenders, a blue hood and a turquoise door, which were cobbled together from models between 1958 and 1964. The ad stressed the ease with which owners could find parts.

For Sara Lee, Mr. Sirowitz and Mr. Levenson created a TV commercial in which people dealt with annoyances like haircuts and traffic jams, then consoled themselves with a piece of the company’s cake, introducing a soon-to-be enduring jingle: “Everybody doesn’t like something / But nobody doesn’t like Sara Lee.”

For Mobil’s public service newspaper and TV ads about highway safety, Mr. Sirowitz illustrated how crashing at 60 miles per hour would have the same impact as a car dropping from 10 stories. “And it will get you to exactly the same place — the morgue,” the narrator said.

Another TV ad for Mobil showed a couple canoodling in a car as the man drives against the blinding lights of oncoming traffic, eventually leading to a crash. A narrator says: “We at Mobil sell gasoline and oil. We’re in favor of driving and love, but not at the same time.”

And for the Better Vision Institute, an association of lens and frame manufacturers, Mr. Sirowitz produced dozens of promotions that ran in Life magazine persuading people to have their eyes examined more often. One particularly dramatic ad ran in all-black with copy by Leon Meadows reading, “This is how yellow daisies in a green pasture against a blue sky look to many Americans.”

Another of Mr. Sirowitz’s ads for the Better Vision Institute, many of which ran in Life magazine. He was heralded for his creativity and innovation in such campaigns.Credit…Doyle Dane Bernbach for Better Vision Institute

Bob Isherwood, a former worldwide creative director of Saatchi & Saatchi, called Mr. Sirowitz a “hero art director” for his flow of fresh ideas and different approaches.

“It was just an idea that he put on the page,” he said in a phone interview. “When you see ads like that you think, ‘Oh, God, I wish I had done that.’”

Leonard Sirowitz was born on June 25, 1932, in Brooklyn. His father, Abraham Sirowitz, immigrated from Ukraine in 1905 and held various jobs, including taxi driver and jewelry polisher. His mother, Sadie (Schoenwetter) Sirowitz, ran the home.

Len Sirowitz in 1985. He was inducted into the Art Directors Club Hall of Fame the same year, with his work described as “intelligent and human.”Credit…via Sirowitz Family

Mr. Sirowitz’s passion for drawing led to studies at the Art Students League of New York in Manhattan at age 12 and, two years later, his acceptance to the High School of Music and Art (now the Fiorello H. LaGuardia High School of Music & Art and Performing Arts). There, he met his future wife, Myrna Florman, a music student known as Mickey, when he was 17 and she was 14.

Mr. Sirowitz graduated in 1953 from the Pratt Institute, where he earned a bachelor’s degree in advertising. He spent the next two years in the Army, mostly at Fort Dix in New Jersey, and he married Miss Florman during his service in January 1955. She survives him, along with his daughter; a son, Michael; and one grandson.

After his Army discharge, Mr. Sirowitz worked at the L.W. Frohlich pharmaceutical ad agency as well as Grey Advertising, CBS and Channel 13, the public TV station in New York.

In addition to working for DDB’s commercial clients like Sony, where Mr. Sirowitz created a whimsical campaign based on the portability of its four-inch-wide TV, he also took on political causes as a volunteer.

A full-page newspaper ad in 1965 for the National Committee for a Sane Nuclear Policy showed a cockroach against a white background with the headline: “The Winner of World War III.”

Another ad in 1968, for the Coalition for a Democratic Alternative, carried, in giant letters, the headline “For what?” Below it, text by Dave Reider, a copywriter, described the hopelessness of the Vietnam War, demanded that President Lyndon B. Johnson step down and argued for Senator Eugene McCarthy of Minnesota to be the Democratic nominee for president.

Mr. Sirowitz was DDB’s senior vice president and associate creative director when he left in 1970 to form his own agency, Harper Rosenfeld Sirowitz as co-chairman and co-creative director. (It was renamed numerous times over the years.) By then he had been voted art director of the year for 1968 and 1970 in national polls by Ad Weekly. He was inducted into the Art Directors Club Hall of Fame in 1985.

His agency’s clients included Swissair, McDonald’s, Smith Corona and Royal Caribbean Cruises. Still, in 1995, the firm closed after losing several accounts, and Mr. Sirowitz joined the agency Ryan Drossman & Partners as vice chairman.

He soon retired and returned to the Art Students League, where he drew large-format, charcoal nude portraits four days a week.

“I strive for bold, dramatic interpretations of the model’s pose, drawn with spontaneous sweeping lines, and most importantly it should be part of a strong, well-designed composition,” he told the institution’s magazine, Lines from the League, in its 2012-13 issue.

His composition style came through clearly in his ad campaigns, including one in 1991 for America West Airlines, in which he cast the improvisational comedian Jonathan Winters — looking tough and wearing camouflage — in a parody of Gen. H. Norman Schwarzkopf, who had recently commanded U.S. troops in the Gulf War.

The ad declared, “Announcing Air Superiority for Civilians,” and offered airfares discounted by up to 40 percent.

The campaign, however, was rebuked by the organization Veterans of Foreign Wars for being in poor taste, and America West soon after filed for Chapter 11 bankruptcy protection.

“To me, great advertising should make your palms sweat,” Mr. Sirowitz told The Associated Press. “America West is the smallest of the major airlines. We wanted to do to the kind of advertising that would put them on the map in one fell swoop.”



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Taiwan, on China’s Doorstep, Is Dealing With TikTok Its Own Way

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As it is in the United States, TikTok is popular in Taiwan, used by a quarter of the island’s 23 million residents.

People post videos of themselves shopping for trendy clothes, dressing up as video game characters and playing pranks on their roommates. Influencers share their choreographed dances and debate whether the sticky rice dumplings are better in Taiwan’s north or south.

Taiwanese users of TikTok, which is owned by the Chinese internet giant ByteDance, are also served the kind of pro-China content that the U.S. Congress cited as a reason it passed a law that could result in a ban of TikTok in America.

One recent example is a video showing a Republican congressman, Rob Wittman of Virginia, stoking fears that a vote for the ruling party in Taiwan’s January election would prompt a flood of American weapons to aid the island democracy in a possible conflict with China, which claims it as part of its territory. The video was flagged as fake by a fact-checking organization, and TikTok took it down.

About 80 miles from China’s coast, Taiwan is particularly exposed to the possibility of TikTok’s being used as a source of geopolitical propaganda. Taiwan has been bombarded with digital disinformation for decades, much of it traced back to China.

But unlike Congress, the government in Taiwan is not contemplating legislation that could end in a ban of TikTok.

Officials in Taiwan say the debate over TikTok is just one battle in a war against disinformation and foreign influence that the country has already been fighting for years.

Taiwan has built an arsenal of defenses, including a deep network of independent fact-checking organizations. There is a government ministry dedicated to digital affairs.

And Taiwan was early to label TikTok a national security threat. The government issued an executive order banning it from official devices in 2019, along with two other Chinese apps that play short videos: Douyin, which is also owned by ByteDance, and Xiaohongshu.

The political party that has governed Taiwan for the past eight years — and is set to do so for another four when Lai Ching-te is inaugurated as president on Monday — does not use the app, even during campaign season, over concerns about its data collection.

Here in Taiwan, lawmakers say, they do not have the luxury of thinking of TikTok as the only threat. Disinformation reaches Taiwanese internet users on every type of social media, from chat rooms to short videos.

“If you say you are targeting China, people will ask why we are not also talking about others,” said Puma Shen, a lawmaker from the ruling Democratic Progressive Party. “That’s why our strategy needs to be that we are regulating every social media platform, not just TikTok,” said Mr. Shen, formerly the head of Doublethink Lab, a disinformation research group in Taipei.

Taiwan has a deeply ingrained culture of free political speech, having taken the first steps to democracy only about three decades ago. Debate thrives across a huge variety of social media platforms, including on Taiwanese online forums, such as Dcard and Professional Technology Temple.

But the most widely used platforms have foreign owners, and TikTok is not the only one. YouTube, Facebook and Instagram, operated by publicly traded U.S. companies, are even more popular than TikTok in Taiwan. And Line, a messaging app owned by a Japanese subsidiary of the South Korean internet giant Naver, is commonly used in the country as a news source and way to make payments.

Legislators in Taiwan are considering measures that tackle internet threats — fraud, scams and cybercrime — broadly enough to apply to all these existing social media platforms, including TikTok, as well as whatever might replace them in the future.

One proposal introduced this month would require influential platforms that feature online advertising, which effectively encompasses all of them, to register a legal representative in Taiwan. Officials said these restrictions were not aimed at TikTok.

“We currently think that TikTok is a product that endangers national information security, but this designation does not target TikTok specifically,” said Lee Huai-jen, the departing spokesman for the Ministry of Digital Affairs. The ministry slapped the same classification on other Chinese short-video apps, including Douyin and Xiaohongshu, which have large audiences in China.

In March, executives from TikTok’s Singapore office met with government and political officials in Taiwan. The company talked with officials to “seek their feedback on our platform and for us to detail the many ways in which we keep our community safe,” a TikTok spokeswoman said. She added that the app’s data collection policies were in line with industry practices.

When Taiwan went to the polls in January, multiple organizations and government agencies were on call to make sure the conversation on TikTok stuck to the facts.

TikTok communicated with Taiwan’s election commission, police agency and interior ministry to flag potentially illegal content. TikTok said it had removed almost 1,500 videos for violating its policies on misinformation and election integrity, and took down a network of 21 accounts that were amplifying pro-China narratives. It also worked with a local fact-checking group to tag election-related videos with resources about misinformation.

But the day after the election, the website of the Taiwan Fact Check Center, a nongovernmental organization that works with tech companies including Google and Meta, was overwhelmed with thousands of visitors, according to its chief executive, Eve Chiu.

Many had seen videos on TikTok and YouTube showing volunteer poll workers making errors in the vote count and questioned the results of the election, Ms. Chiu said. Some of these videos were real, she added. The problem was that viewers were primed to think the scale of error was much larger than it was.

While Taiwan’s ruling political party did not use TikTok to campaign, its opponents, who are viewed with less antagonism by Beijing, did.

But some worry that this made it easier for pro-China views to spread on TikTok, and that Taiwan’s approach to regulating social media is not robust enough to confront the persistent threat of foreign influence online.

“In the U.S., the target is very clear — this one platform — but in Taiwan, we don’t know where the enemy is,” Ms. Chiu said. “It’s not just a cross-strait issue, but a domestic one.”





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Homes are demolished in Ivory Coast’s main city over alleged health concerns. Thousands are homeless

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ABIDJAN, Ivory Coast (AP) — Dame Touré rushed to quickly gather what she could as bulldozers rolled into her neighborhood in Ivory Coast’s fast-growing economic hub of Abidjan. Her three children joined her, stuffing plastic bags with clothes and whatever other items they could grab, before their home was reduced to rubble as armed security forces looked on.

The Touré home was among hundreds crushed in a February wave of demolitions targeting Abidjan’s underdeveloped areas.

The government says it’s because of public health concerns as the poor areas — built along a lagoon in this port city of 6.3 million on West Africa’s southern coast — suffer deadly floods during the rainy season. More than 300 people have been killed since 2005 and officials say the deluges become breeding grounds for water-borne and other diseases.

“My children and I now sleep under the sun,” said Touré, 50. “We don’t know where to go.”

Demolitions in low-income neighborhoods are nothing new in Abidjan, where rapid urbanization has led to a population boom and housing shortages, with nearly one in five Ivorians residing in the city. It’s a challenge in many parts of Africa where economic woes pushed more people into cities in search of better opportunities, straining an already overstretched infrastructure.

However, the latest Abidjan demolition — mainly in impoverished suburbs in the Gesco and Sebroko districts — is one of the largest in years, with an estimated hundreds of thousands of residents affected since it began in late January. Evicted families and rights groups say that this time, it’s being done without prior notice or compensation.

Analysts say many African governments struggle to manage population explosions in cities and meet growing infrastructure needs. Chimezie Anajama, a policy researcher and founder of Blooming Social Pen development nonprofit, says few administrations have managed to solve the developmental problem.

“There must be a strong commitment by different African governments to come up with creative solutions to address the infrastructure gaps in African cities,” Anajama said.

Local authorities have defended the demolitions, and say relocations of families left homeless to safer areas has started.

Some 35% of Ivorians are poor. Water shortages are a daily curse, with many forced to fetch water from streams for their daily needs. The country has also had to contend with other challenges, such as jihadi attacks that have spread to coastal states in West Africa, including Ivory Coast.

“The aim is to provide a decent … living environment for these people,” the Ivory Coast’s communications minister, Amadou Coulibaly, has said of the demolition campaigns. He claimed in February that some of those evicted in neighborhoods like Boribana are being resettled in at least 1,000 houses built by the government.

Many families, however, remain homeless, stranded in several parts of the city.

The demolitions are being carried out in “a brutal manner … causing disastrous consequences for many families already vulnerable,” the Ivorian League for Human Rights said in a statement. It urged authorities to halt the campaign.

Among those affected by the demolitions were nearly 2,000 schoolchildren of Cha Hélène College in the Yopougon neighborhood, which was reduced to rubble in February.

The school was not informed it would be demolished — neither by the Ivory Coast’s ministry of construction nor the national education ministry, said Sévérin Okpo Abe, the school’s founder. The children were eventually enrolled in other nearby schools.

Most of the evicted residents who are not sleeping out in the open have either relocated to other parts of Ivory Coast or are squatting with residents elsewhere.

“We have been made homeless in our own country,” said Aimée Ouédraogo, a spokesperson for women affected by the forced evictions.

The evictions broke up families and the homeless were scattered across the city, she added. “We no longer have a home, we no longer have our family, we no longer have our children next to us.”

Amid the outrage and protest from the evicted, Ivory Coast President Alassane Ouattara has asked Abidjan’s local authorities to “show solidarity … to preserve cohesion and social peace.”

However, city’s officials say the demolitions are part of a broader project to reconstruct and provide basic amenities in the areas. Plots of land would be leased to those evicted for up to 25 years, for about $16 a month, they say.

On April 8, the government announced it’s started to compensate affected households and that each would get about $405 to support the relocation. In a country where the minimum wage is about $121 a month, some believe it’s not enough to afford the growing cost of housing.

“All displaced people will receive the necessary support for their relocation,” said Belmonde Dogo, the minister in charge of efforts to alleviate poverty.

The Yopougon municipality, mostly of working-class residents, also announced plans to help those affected.

But many like Touré say they were overwhelmed by helplessness watching bulldozers rampage through their neighborhoods.

“I don’t have anyone in Abidjan and I don’t have money to buy a house,” said the mother of three, not knowing how she would go on. “I can’t do it.”

___

Associated Press writer Chinedu Asadu in Abuja, Nigeria, contributed to this report.

___ The Associated Press receives financial support for global health and development coverage in Africa from the Bill & Melinda Gates Foundation Trust. The AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.





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Inside NPR, New Editing Layer Adds Angst Among Employees

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One of NPR’s most prominent hosts asked the company’s top editor on Thursday to disclose the identity of an anonymous funder who is helping pay for a new layer of editing several weeks after the radio network faced a prominent accusation of having a liberal bias in its coverage.

Michel Martin, a host of NPR’s “Morning Edition,” pressed Edith Chapin, NPR’s chief content officer, to identify the source of the funding in an editorial meeting at the network’s Washington headquarters, according to four people with knowledge of the exchange.

Ms. Chapin declined to elaborate on the source of the money but said that it wouldn’t be a surprise to NPR’s editorial staff. Ms. Martin replied she would not accept that answer from a source, the people said.

The meeting was held to discuss the new layer of editing, called the Backstop, that was announced to the full staff on Wednesday. The group, to be made up of six senior editors, will review all of NPR’s journalism before it is released.

In recent weeks, NPR has been dealing with the fallout from an essay published in The Free Press by Uri Berliner, then a senior editor at NPR, who argued that the network had allowed progressive politics to skew its journalism. Much of the staff has pushed back against his accusations, calling them factually inaccurate, but conservative critics have latched onto his argument and Republican members of Congress have asked NPR’s chief executive to testify on accusations of bias.

The announcement of the new initiative angered many NPR employees, who see the Backstop as an unnecessary bottleneck that will bog down the nonprofit’s reporting with a redundant layer of editing. Others have expressed concern that it could be viewed as a defensive response to Mr. Berliner’s essay — a premise that Ms. Chapin has rejected in conversations with employees.

NPR declined to comment beyond Ms. Chapin’s note to employees. The note called the new changes — including periodic staff reviews of NPR’s ethics handbook — to ensure “that all our work meets the highest standards.” The initiative will also include an expansion of NPR’s standards and practices team, off-the-record editorial briefings with newsmakers and a content analysis of NPR’s journalism.

In a smaller staff meeting earlier in the week, Ms. Chapin said that the initiative was supported by Katherine Maher, the company’s chief executive, NPR’s board of directors and external funders, according to a person familiar with the exchange. She did not specify the source or amount of external financing, adding that she could not provide more specifics until the funding agreement was finalized.

When Ms. Chapin was asked in the meeting about how she would separate the decision to add a new editing layer from Mr. Berliner’s critique, she said that it was about journalism and that she felt lucky to get the additional resources.

“We ought to view that as a good thing,” Ms. Chapin said. “We’re not playing defense and having things imposed upon us that make zero sense and are put upon us by people who know less than zero about journalism.”

Another point of contention among NPR employees is the move to add a panel of editors less than a year after the company laid off roughly 10 percent of its staff.

But some NPR employees defended the decision to hire the editors. Eric Marrapodi, NPR’s vice president for news programming, said during the meeting that the new group of editors would be helpful for accuracy, though he also said he would have put the new resources to use in a different way.

Other news organizations have similar processes. CNN has a system called the Triad, a three-pronged internal review that includes close legal scrutiny.

Ms. Chapin said during the meeting that she would never allow a donor to dictate editorial terms. She has called the group a “new story sign-off process” that creates “a formal system to ensure that all of NPR’s content gets a final editorial review.” According to documents reviewed by The New York Times, the group will report to her.



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